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Kalta Consulting is one of our key partners. They provide us with essential insight into our
customers and visitors through their experience in market research and customer and
logfile analysis.
Logfile Analysis
There are lots of programs that can help to analyse your logfiles,
but these don't give you the whole picture. We provide the basic information on
visitors to your website such as the number of unique visits and visitors, pages viewed and
country of origin, but we are also able to provide deeper information.
This means we can identify which search terms, or combination or search terms, deliver visitors to each
page and the route that the visitor is most likely to take after they enter.
This information gives you the ability to tune your website to reduce lost visitors
and give a better customer experience.
Email us to view a sample report and prices.
More information on logfile analysis
Questionnaire Design and Analysis
Getting the questionnaire right is a so important to the research project. If you do not
get the questionnaire right, then all the money spent subsequently will be wasted.
Not only do the questions have to be clear, easily understood and unambiguous but it must be
possible to analyse the responses to answer the original research question.
Sounds obvious, but too many questions are not designed with the analysis in mind.
Kalta combines experience in both questionnaire design and analysis.
We would be happy to
quote for questionnaire design or data analysis. We can help in one of two ways.
You can send us a copy of your research brief and we will quote for the questionnaire design
and data analysis. Alternatively send us a copy of your research data and we will provide a
quote to answer the questions set in the brief and also identify any other insights
that could be obtained from the data.
More information on questionnaire design and analysis
Sampling
Ensuring you include the right people in your research is a vital if you want to be able
to trust your results. Getting the right numbers of people is just as important. Doing that
without breaking the bank needs skill and experience.
Our analysts can help you win the trade off between cost and accuracy so that you get reliable results
at the lowest cost.
More information on sampling
Marketing Response and Customer Value
We help our clients to understand who their most valuable customers are by analysing the real
value of each customer and the likelihood of each respond to marketing campaigns. This allows
you to adopt the appropriate contact strategy and to save money by reducing or eliminating
communication to those prospects who are less likely to buy and those customers who are unlikely
to be profitable.
More information on customer value
Analysis Unit
Our Analysis Unit helps our clients find solutions to a wide range of business issues in areas such as
segmentation, profiling, new product development.
We are experienced in analytical techniques including multivariate analysis, all forms of
regression including logistic and multinomial logit, cluster analysis, factor analysis, multi-level modelling,
multi-dimensional scaling, CHAID, CART, structural equation modelling, neural networks,
frontier analysis, forecasting, and system dynamics.
Our analysis unit has experience across a wide range of sectors and business issues.
Unlike some organisations we are not limited to experience in only one or two analytical
tools. This means we can use the best tool for the job to extract the maximum insight
from your data. The packages we use include: SAS, SPSS, Stata, S-PLUS, R, GenStat,
MINITAB, Answer Tree, Winbugs, Amos, Mapinfo, Vensim, Powersim, iThink, and GPower.
More information on our Analysis Unit
Data Services Unit
The key services offered by the unit are data cleaning including de-duplication,
and building databases in SAS or SQL which can then be used by our clients for
analytics or campaigns.
Duplicate data causes a number of problems. It means higher campaign costs, a poorer customer
experience when customers receive the same communication more than once, and an insight gap
since a single view of the customer cannot be maintained when data about a single customer is
split up among duplicate records. Our data unit can identify duplicate records, bring these
together and advise on how to minimise the number of duplicates in the future.
Our data unit also creates a single view of the customer by combining different data sources
to provide a complete view of every customer. This may mean combining product holdings, sales
enquiries and contact history into one database that will give you the edge in targeting the
right offer to the right customer.
More information on our Data Services Unit
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