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The Chartered Institute of Marketing (CIM) exam programme consists of three levels. These are the Certificate,
Advanced Certificate and (post-graduate) Diploma. Each consists of four modules.
Certificate
Marketing Fundamentals
Customer Communications
Marketing Environment
Marketing in Practice
Advanced Certificate
Marketing Operations
The Marketing/Customer Interface
Management Information for Marketing Decisions
Effective Management for Marketing
Diploma
Integrated Marketing Communications
International Marketing Strategy
Planning and Control
Analysis and Decision (case study)
The CIM describe each of the modules as follows:
Marketing Fundamentals
Clearly focuses on an introduction to the Marketing Mix, buyer behaviour and segmentation
Customer Communications
Focusing on the central role of the customer including customer research, segmentation, building customer relationships and the impact of technology.
Marketing Environment
Examines various types of organisation, their objectives and the interface between marketing, internal functions and external influences.
Marketing in Practice
Demonstrates the practical application of marketing principles in a variety of organisations emphasising the importance of planning and developing appropriate internal and external business relationships.
Marketing Operations
Introducing an overview of the marketing planning process, the Marketing Mix in detail and the management of marketing relationships (customers, suppliers and within the organisation).
The Marketing/Customer Interface
Focusing specifically on relationship marketing and customer dynamics that influence product/service innovation. Trends in customer behaviour for the foreseeable future are also explored.
Management Information for Marketing Decisions
Introducing the basic concepts of Management Information Systems, developing the concept of Information and Communication Technology to support marketing decisions, forecasting and analysis of financial information to support marketing decisions. Marketing Research Information applied to marketing decisions is also studied.
Effective Management for Marketing
Identifies key skills for Marketing Managers including international management, managing people and organisational cultures.
Integrated Marketing Communications
Explores strategic marketing communications, the development of the Promotional Mix, evaluation of different types of communications campaigns and cross-border communications.
International Marketing Strategy
Includes the development of international marketing plans to take into account countries at different stages of development in terms of technology, industry and cultures.
Planning and Control
Explores techniques for market analysis and strategy development and techniques for strategy implementation and the dimensions of effective marketing feedback and control systems.
Analysis and Decision (CIM Case Study)
Tests a candidates ability to demonstrate knowledge from different areas of marketing in order to develop appropriate strategies, plans and innovative solutions for organisations using real life case studies.
You can contact the CIM on +44 (0)1628 427120/427130 or at the CIM WEBSITE
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